32 Page Selection Guide - Pool Supplies Distributor

Catalog / Product Selection Guide for a Pool Supply Distributor

32-Page  Selection Guide
for a Pool Supply Distribution Company
32-Page  Selection Guide
for a Pool Supply Distribution Company
Last year, the company had a 128 page catalog that cost nearly 5 times the printing and mailing costs.  We were able to list around 80% of the same products in only 32 pages by making more consistent use of space.  The previous year's catalog appeared dated and not fully organized.

The only way to truly see the difference is to compare one with the other. 

  * PDF of the old catalog
  * PDF of the new catalog design
Last year, the company had a 128 page catalog that cost nearly 5 times the printing and mailing costs.  We were able to list around 80% of the same products in only 32 pages by making more consistent use of space.  The previous year's catalog appeared dated and not fully organized.

The only way to truly see the difference is to compare one with the other. 

  * PDF of the old catalog
  * PDF of the new catalog design
Brought "call-to-action" message right to the cover with the "Need Help" and "Pool Lift" messages.
Brought "call-to-action" message right to the cover with the "Need Help" and "Pool Lift" messages.
Attractive opening spread with President's type message, where to get immediate assistance, some featured products and a visual and text-based directory.
Attractive opening spread with President's type message, where to get immediate assistance, some featured products and a visual and text-based directory.
Each new product category introduced by the bold blue background with the featured products.  The balance of products offered listed consistently on facing pages.
Each new product category introduced by the bold blue background with the featured products.  The balance of products offered listed consistently on facing pages.
Even the most crowded of layouts (12 products per page) were cleanly organized to simplify selection.
Even the most crowded of layouts (12 products per page) were cleanly organized to simplify selection.
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