Before & After Advertising Design Project
for Pearson Electronics
My client ran the "before" ad in previous publications and asked me to re-design the ad within a 2-day window.  Building upon the previous ad:


My design concept was to keep it simple, clear and conservative to appeal to designing, test and qualification engineers, building upon the positive elements of the previous design, not radically re-invent a recognized brand identity.

We turned the first revision over on the first day, made a few minor text edits on the 2nd day and then published the design for the client.
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