Series of 4 Ads for pool Supply Company
Concept is place multiple ads in one magazine each with a different product focus
By placing multiple ads on different pages in one prominent pool supply magazine, the company strengthens their brand identity with multiple impressions and reinforces their position as a market leader for the industry. 

Addiyionally, had we chosen to go with one large ad, it would have had too many product categories in one place, losing focus and therefor impact with the market.  By splitting the ads into separate categories, each ad can be more properly targeted and gain higher impact.
Back to Top